hurrengoa
Miss Behia (cow) and Mister Zezen (bull) peru almandoz   I   catálogo sementales leche 04 We know that meat from cows, oxen and bulls goes through lengthy processing before it ends up in front of us on a plate. The same goes for dairy products. The ads we see – no doubt dreamed by some advertising agency in Barcelona and stuffed full of all that pseudo-scientific mumbo jumbo that we’ll never for the life of us be able to understand – tell us how hygienic and enriching this lengthy process is by listing off all the added isoflavone, bifidus and lactic vitamins. However, the process starts much earlier than that. It goes right back to the moment that the cows, oxen and bulls are breed. Nowadays, these foodstuffs that sit on the plates in front of us are obtained from genetically modified and enhanced breeds of animals. We refuse to accept any old lump of meat. The colour, tenderness, etc... of what we consume are of a special importance. The display cabinets in the butchers we frequent are becoming more and more like the window displays in clothes shops. You see, just as happens with us, appearance and aesthetics are also of consideration. The new breeds and they advantages the offer (a cow that gives an average of 30 litres of milk! Succulent red rump and sirloin steak and meaty legs of ox meat...) are presented to us in catalogues so we can choose what we want a la carte. Miss Behia (cow) and Mister Zezen (bull) right there for the asking.
In this world of horn-filled genetic industry, The Basque Country is a power to be reckoned with. People in the industry in the USA and Germany come looking for our oxen and bulls. Zero flaws. Eusko Label.
These type of catalogues have a certain air of the pornographic. The names used, the form of categorising and the close up shots of the cows’ udders bring to mind the way other “pieces of meat” are portrayed. Will we see catalogues of human beings rather than those of cows and bulls in the future? Well, now that we’ve mentioned it, they more or less already exist...
You don’t believe me? Go along and donate sperm. Let’s see what kind of expression crosses your face when your told that your little sperm aren’t “superprestigious”...